Why Company Leaders are Secretly Using the Internet to Prospect & Recruit, While Telling Their Downline to Keep It “Old School”
How to create a list of raving fans that are eager to join your opportunity, even if you can barely fill your 100 list. Now that is an interesting question, right?
In network marketing, the first thing you learn is to create your 100-list. On that list are all the people that you know. These are the people that you know or used to know.
Like the baker your mother bought her bread, your preschool friends, your colleagues from your job on the side. Or even your old friends from high-school or university. Just about every single person with a pulse, that is still breathing has to be on this list.
It is not that your aunt of 85 will join you in your opportunity, or perhaps even buy your products. It is because her presence on the list might make you think of that other person that might join you.
So you have your list of 100+ people, and you start inviting. You get one after the other no. And of course, that is how it goes. Your former baker isn’t interested in a network marketing opportunity. He might be interested in your products, and that is it. And your friend who has just started her own business is not interested in getting another business at the side.
So basically you have a list of 100+ people with maybe one or two that are slightly interested. The rest is a waste of time to ask. And of course, up front, you don’t know who are the one or two that are interested. Or do you?
And with this, it gets interesting. Because there is a way to know upfront who is interested and who is not. Nowadays in all your social media, you can select the people you want to ask by their interest. In for instance Facebook, you can define a list of people just by the interests they have provided.
You can learn how to do this, and on what you should select people, so you will only get highly qualified people on your list, in this online 10-day recruiting training. In this training you will discover what people are fit for your list and also how to reach them.
So why are most companies or uplines still teaching you to fill your 100+ list with everybody you know or knew? My mentor Ferny Ceballos discovered the truth a while ago.
The other day, Ferny went to a huge networking event, and he discovered something quite strange. He shares his story right here. I will be right back at you in the end.
For years, the argument from traditional networking leaders against building online has been that they’ve never seen anyone build a BIG business using the internet.
They’ve said that the internet isn’t duplicatable and only results in distracting you from your business.
They’ve said that so-called ‘internet network marketers’ are shysters, who are not making money from their opportunity. But making their money from selling you internet marketing training. (There’s some truth to this, but that’s a convo for a later time.)
Bottomline is that the BIGGEST names in network marketing are on record, warning their downline against the futility or even the dangers of trying to build online.
That’s been their stance since 2005 when ‘attraction marketing’ was unleashed challenging the industry status quo.
In fact, every chance they’ve gotten, these leaders have tried to discredit and at times, even slander leaders who advocated the use of ‘attraction marketing,’ as an alternative to offline cold market recruiting tactics.
‘Old School’ vs. ‘New School’
So since 2005, there’s been a stalemate between the ‘Old School’ vs ‘New School’ camps.
What’s interesting is that the ‘New School’ marketers, at some point just decided to disengage from the “debate,” ignore the ‘Old School’ networkers and just do their own thing anyway.
I mean really, what’s the point of arguing?
If I choose to go online and can earn a 6-figure, 7-figure and even 8-figure income in the home business industry… what is there to debate… right?
So for the most part, that’s what we’ve done, unlocking streams of income through marketing their opportunity. As well as Top Tier programs, affiliate marketing, info-products and more.
More fundamentally, what thousands of us have chosen to do; rather than have any one company derive our identities, we’ve decided to build personal brands which aspiring entrepreneurs want to be connected with.
And I must say, this concept of building a personal brand is not something that is unique to our industry.
Think of the Gary Vaynerchuk’s, Steve Jobs, Mark Cubans or Tony Robbins’ of the world!
It’s a stone cold fact that nothing is more valuable in the business world than a trusted brand. And nothing can create a better connection to your market than a trusted ‘personal brand’.
The truth is, that over the past few years, as company leaders have discouraged their downline from attempting to build their own value & brand as internet marketers, they’ve been doing the exact opposite of what they’ve advised.
Behind the Curtain at a Private ‘Closed Door’ 6-Figure and 7-Figure Network Marketing Mastermind
This past November, I attended a massive generic network marketing event being organized by a friend and HUGE leader in our space. However, I wasn’t very interested in the BIG event.
I actually went to an event before the event — a much smaller and more private mastermind event, exclusive for 6-figure earners & above, in the network marketing space.
You actually had to send in verifiable PROOF that you were making 6-figures in the industry through a copy of pay stubs. As well as tax returns or other financial records.
As the new Chief Marketing Officer and partner in Elite Marketing Pro, it’s my job (much like your upline leaders) to help our community members maximize their incomes. Also for our members in their respective businesses and sustain and improve a training environment aligned with those goals.
I asked the host if it was ok, as a leader of an online marketing system (not network marketing per se), if I could come to learn. As I saw great value in learning how organizations are managed and cultivated from the top, even if they were ‘offline’.
Over the course of 2 days, I met some extraordinary network marketing leaders! From the newest success story, barely making it past the $100,000 per year mark. And also leaders earning up to $10 million per year.
During the day, there was training being delivered by my friend on high-level business concepts and frank & honest discussions. Which everyone in that room agreed would not be shared with network marketing newbies or the public.
I can say, however, that there was almost no internet marketing taught or discussed, even at this high-level event. I was a little surprised.
For a little bit, they had me convinced that they were all ‘old school’ network marketers.
Cocktails + Vegas = The Truth On How Top Earners Actually Recruit!
I was the ‘attraction marketing’ mole at this event.
But like most events, the most valuable and revealing conversations happened during the networking cocktail parties in the evenings. A few drinks and an evening in Vegas proved to be the ultimate truth serum for these individuals.
I have to estimate that I met at least 50 people during those first few days. Considering that there were only 300 people at the Summit, that’s a pretty good sample of the room.
To my surprise, half the people I spoke to, who were earning anywhere between $100,000 per year to $2 million dollars per year. And admitted that they were, at least in part, building their businesses using the internet.
Big earners speak out
I spoke to one gentleman who was earning $400,000 per month in his business. He revealed that he loves internet marketers and strategically recruits them into his organization. And also that they are the ones primarily responsible for the lead flow for his team’s recruiting efforts. He admitted that he was a computer dunce, but the lead flow provided by the internet marketers has been a godsend!
I spoke to another woman who already knew who I was. And she told me that in the past 2 years, she had built a multiple 6-figure income in her business, primarily using the internet. She was a student of one of our students in attraction marketing!
And there was also a new friend, whom I’ve known about for quite some time and finally got to meet. He shared with me on how he built a multiple 6-figure international business using ‘attraction marketing’ with one of the biggest and most well known MLM companies in the world. In fact, he admitted to me that ‘old school’ network marketing was way too hard and prefers building his brand online.
Plus, the 6-figure earners I spoke to whom were NOT using the internet, had a DEEP interest in knowing how to incorporate it into their efforts.
Why Top Earners Keep ‘Attraction Marketing’ a Secret!
To my surprise, no one I spoke to was negative about building online at all. However, the ones who are having success online, readily admitted that they don’t publicize the fact that they build online for two reasons:
Fear of being discredited and put down by colleagues in the industry.
And concerned that their primary company would find out what they do!
Truth is, I always knew that the biggest ‘internet network marketers’ who built massive businesses online, weren’t the ones who were public about it.
Out of necessity, the biggest ‘internet networkers’ who’ve built $500,000 and up per year businesses, have had to keep it a secret! I can think of one of them right now, who built his business with one of the top 5 network marketing companies in the world.
My sense is that as our world and interactions become more digitized. Direct sales companies and the ‘Old School’ camp won’t be able to hold out much longer. And they will have to admit that the internet can and WILL play a crucial role in their businesses.
It’s already happening.
My warning to leaders in the industry is simple…
The internet can either be your best friend or your worst enemy.
Choosing to pretend the internet isn’t there, will result in massive attrition. Because people will get curious and against your advice, will end up on my list and learn about internet marketing from ME (or others like me)! 🙂
Attraction Marketing as a strategy
Choosing to incorporate internet marketing into your strategy, will make you more valuable as a leader since there will be no need for them to learn about something, you are already leveraging in your business in a well thought out and strategic way, like the folks I mentioned above.
Why would they want to pay me to learn these skills, when they can participate in your internet strategy? That is even specific to your business at no additional cost?
Ultimately, my message has never been one of ‘Old School vs New School’… because the fact is that both camps need each other!
The main reason I attended this private event with 6-figure earners was because there is SOOO much to learn about the nuances of leadership and community building that is essential to a thriving and growing networking organization (or in my case, a growing & thriving Elite Marketing Pro community), which cannot be duplicated with just internet marketing strategies.
And likewise, there is no recruiting tool more powerful and leveraged than internet marketing.
However, both methods need to be married in a strategic and very specific way. As I outline in the Attraction Marketing Formula course and free boot camp.
And as so many network marketing leaders, who are online, have all proven, there is no stabilizing force more powerful in business, than a trusted personal brand.
Once you’ve done that, your income will have transcended your company. And that is when you will truly be an ‘independent business owner.’
And isn’t that what we are striving for, being independent of our upline and have your success story. Thank you Ferny for sharing your story with us.
Since I have discovered attraction marketing and started to build my list online, my business has changed completely. Can you imagine to be able to attract people that are genuinely interested in building a network marketing business?
Being able to find people that will say ‘yes, when can I start’ instead of ‘no, I am too busy.’ Having people that are asking you to join your opportunity, even while you are busy doing something else?
Having people that are asking you to join your opportunity, even while you are busy doing something else?
It is all possible and it starts with the Attraction Marketing online training. Click on the button below, to start your training now!